Our journey began with Mr.Laltaprasad Yadav, a post partition refugee living in Chembur Camp who set up shop to earn a living to support his family. He was well versed with the making of mithai. He began by selling only two items – his much famed Gulab Jamuns and the Sindhi delight – Sev Barfi. It’s been more than 50 years, and his rendition of Gulab Jamuns and Sev Barfi still continue to serve joy to all our customers that come to us from far and wide. Mr.Laltaprasad Yadav believed thoroughly in providing his customers with nothing but the best in quality and taste, and since then, the brand has been living by this. His ideals and practices are carried forward very proudly by his family – Mr. Govind Lulla and Mr. Vinod Lulla The generations of the Lulla family, after their father, have only believed in working tirelessly to provide to you the finest quality ingredients and packaging, living up to the standards that were created by Mr.Laltaprasad Yadav, hence ensuring all expectations of our customers are duly met.